The shareholders in New Wave Group AB (publ), 556350-0916, are hereby notified of the Annual General Meeting.

Read more Read more

New Wave Group AB updates financial targets and increase the operating margin target from 15 to 20%

Today, New Wave Group AB (publ) has updated its financial targets. The targets are being updated to reflect New Wave Group's strategic priorities regarding profitability and financial stability in combination with previously established growth target.

Read more Read more

Year-End Report 2023 - New Wave Group AB

January - December

Read more Read more

New Wave Group

New Wave Group is a growth company that designs, acquires and develops brands and products in the corporate promo, gifts and home furnishings sectors. The Group will achieve synergies by coordinating design, purchasing, marketing, warehousing and distribution of its product range. To ensure good diversification, the Group will market its products in the corporate promo market and the retail market.

The Group divides its operations into three operating segments: Corporate, Sports & Leisure and Gifts & Home Furnishings. Within Group management there are people with responsibility for each operating segment in order to coordinate operations.

New Wave Group's organisation is decentralised, with a high degree of independence and self-determination being delegated to company management.

The objective is for the companies to be run in an entrepreneurial spirit, while at the same time enjoying the benefits of belonging to a large group of companies. The products follow the operating segments, but have separate sales teams for the two sales channels promo and retail. The Group therefore consists of a large number of operational companies (about 70 in total), some of which belong to sub-groups. Board meetings are held about three times a year in each company or sub-group. The composition of the Boards depends on the company's direction and its stage of development. In addition to Group management, the expertise of MDs in "mature" companies is utilised on the Boards of local subsidiaries. The organisational model chosen by New Wave Group provides for effective benchmarking of profitability, tied-up capital and growth between companies, brands and markets. New Wave Group has also set internal targets for each company.

About New Wave Group About New Wave Group

Latest News

Cutter & Buck signs new title partnership with the Swedish Golf Association tour for men

New Wave Group with the Cutter & Buck brand has signed a new agreement with the Swedish Golf Association regarding [...]

Read more

Crackle Circular by Åsa Jungnelius wins the prestigious Red Dot Award: Best of the Best

Crackle Circular – a product series featuring three vases and one bowl produced using upcycled waste glass in Kosta (Sweden) [...]

Read more




Interim report for the first quarter, 2024

The quarterly report will be published on our website at 7:00 a.m. CET. A presentation will be held at our showroom in Stockholm at Barnhusgatan 16 at 10:00 a.m. CET.

To register for the physical presentation, register by April 24th at 5:00 p.m. CET to

The presentation will be streamed digitally via this link New Wave Group - Q1 Presentation 2024 - Finwire.



Annual General Meeting 2023