craft partners with Spartan

Spartan and CRAFT Sportswear Partner to Create High-Performance Apparel Specifically Designed for Obstacle Course Racing

Read more Read more

Interim report for the second quarter 2018

January - June

Read more Read more

Annual Report 2017

Today, Tuesday April 24, New Wave Group AB is publishing its 2017 Annual Report and sustainability report.

Read more Read more

New Wave Group

New Wave Group is a growth company that designs, acquires and develops brands and products in the corporate promo, gifts and home furnishings sectors. The Group will achieve synergies by coordinating design, purchasing, marketing, warehousing and distribution of its product range. To ensure good diversification, the Group will market its products in the corporate promo market and the retail market.

The Group divides its operations into three operating segments: Corporate Promo, Sports & Leisure and Gifts & Home Furnishings. Within Group management there are people with responsibility for each operating segment in order to coordinate operations.

New Wave Group's organisation is decentralised, with a high degree of independence and self-determination being delegated to company management.

The objective is for the companies to be run in an entrepreneurial spirit, while at the same time enjoying the benefits of belonging to a large group of companies. The products follow the operating segments, but have separate sales teams for the two sales channels promo and retail. The Group therefore consists of a large number of operational companies (about 50 in total), some of which belong to sub-groups. Board meetings are held about three times a year in each company or sub-group. The composition of the Boards depends on the company's direction and its stage of development. In addition to Group management, the expertise of MDs in "mature" companies is utilised on the Boards of local subsidiaries. The organisational model chosen by New Wave Group provides for effective benchmarking of profitability, tied-up capital and growth between companies, brands and markets. New Wave Group has also set internal targets for each company.

About New Wave Group About New Wave Group

Latest News

Interim report for the second quarter 2018

January - June

Read more

Sveriges Gröna Guld

Den svenska skogen täcker närmare 70% av landet och är både en förnyelsebar energikälla och huvudkälla till byggmaterial och förpackningsmaterial. [...]

Read more




Interim Report for the third quarter, 2018

The report will be published on our website 07.00 AM (CET). A presentation will be held att New Wave Group's showroom, Barnhusgatan 16, 111 23 Stockholm, 10.00 AM (CET).



Year-end report 2018



Interim report for the first quarter, 2019



Annual General Meeting 2019