July - September

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Full score in sustainability for new wave group

New Wave Group is one of eight companies that gets full marks – six points out of six possible – when Dagens Industri, the largest business newspaper in the Nordic countries, ranked how over 170 listed companies relate to Agenda 2030 and the UN Global Goals for Sustainable Development.

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Capital Market Day

On August 21 New Wave Group arranged its first ever Capital Market Day at the Stockholm showroom. With a busy agenda and presenters from Clique, Cutter & Buck and Craft, the day was well accepted by participants, who were given the opportunity to discuss the brands after each presentation.

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New Wave Group

New Wave Group is a growth company that designs, acquires and develops brands and products in the corporate promo, gifts and home furnishings sectors. The Group will achieve synergies by coordinating design, purchasing, marketing, warehousing and distribution of its product range. To ensure good diversification, the Group will market its products in the corporate promo market and the retail market.

The Group divides its operations into three operating segments: Corporate, Sports & Leisure and Gifts & Home Furnishings. Within Group management there are people with responsibility for each operating segment in order to coordinate operations.

New Wave Group's organisation is decentralised, with a high degree of independence and self-determination being delegated to company management.

The objective is for the companies to be run in an entrepreneurial spirit, while at the same time enjoying the benefits of belonging to a large group of companies. The products follow the operating segments, but have separate sales teams for the two sales channels promo and retail. The Group therefore consists of a large number of operational companies (about 50 in total), some of which belong to sub-groups. Board meetings are held about three times a year in each company or sub-group. The composition of the Boards depends on the company's direction and its stage of development. In addition to Group management, the expertise of MDs in "mature" companies is utilised on the Boards of local subsidiaries. The organisational model chosen by New Wave Group provides for effective benchmarking of profitability, tied-up capital and growth between companies, brands and markets. New Wave Group has also set internal targets for each company.

About New Wave Group About New Wave Group

Latest News

Annual General Meeting 2019 in New Wave Group AB (publ)

At the Annual General Meeting (AGM) in New Wave Group AB held today, the following was decided, among other things:

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Capital market day - AUG 21

On August 21, New Wave Group will host a Capital market day, where some of the Group's major brands will [...]

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Year-end report 2019



Interim report for the first quarter, 2020



Annual General Meeting 2020