Craft and the Norwegian cross-country ski team engage in long term apparel partnership

Craft Sportswear has signed a 5-year contract with the Norwegian Ski Federation, meaning that the skiers of the world's most successful national cross-country ski team will race and train in Craft apparel as of 2022.

"Craft has for several decades been a world leader in the design and development of cross-country ski clothing. The partnership with NSF is one of our biggest investments ever in this category and gives us a great opportunity to further strengthen our market position both in Norway and internationally", says Craft's CEO Stefan Persson. "The skiers on the Norwegian national team will wear our latest and most innovative garments, items that will also be made exclusively from sustainable materials."

28 April, 2021
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New Wave Group Wins Silver in the Swedish Design Awards 2020

The result is finally decided in one of Sweden's most prestigious design awards for everyone who works with graphic design and visual communication.

Last night, New Wave Group's Sustainability Report 2019 received a silver medal in the Swedish Design Awards 2020, in the category "Information Annual Report - listed companies".

It was the first time the Group participated in the annual award, where numerous creative agencies and designers have their work judged based on craftsmanship, layout and communication.

Graphic designer Angelina Sheremet och CSR- and Sustainability Manager Anni Sandgren are delighted over a second spot, especially having competed against bigger agencies for the first time.

The winning entries can be viewed on

Thank you so much to everyone who voted and supported us in the award!

Sustainability Report 2019

[Catalogue] [PDF]

New Wave Group shortlisted for the Swedish Design Awards 2020

New Wave Group's latest Sustainability Report has been shortlisted for the Swedish Design Awards 2020, as chosen among many contributions by the judges.

New Wave Group Svenska Designpriset 2020


The Swedish Design Awards is one of Sweden's most prestigious design awards for everyone who works with graphic design, visual communication and other creative areas. The competition aims to support and develop Swedish design and communication.

New Wave Group's contribution is nominated in the category Information - Annual Reports and will be competing against both sustainability and annual reports where feeling, communication and craftsmanship are assessed.

Graphic Designer Angelina Sheremet and CSR and Sustainability manager Anni Sandgren are proud of the work and efforts with the Sustainability Report and are very happy with the nomination.


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02 September, 2020
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Full score in Sustainability for New Wave Group

New Wave Group is one of eight companies that gets full marks – six points out of six possible – when Dagens Industri, the largest business newspaper in the Nordic countries, ranked how over 170 listed companies relate to Agenda 2030 and the UN Global Goals for Sustainable Development.

The ranking analyzed how companies have adopted their sustainability work to the UN Global Goals. Companies must demonstrate that they work systematically to identify their impact and how they should work strategically to best contribute to the achievement of Agenda 2030. Read more about the ranking here.

The criteria include:

  • The company has a strategy for sustainability.
  • The company makes a link between the UN Global Goals and its own sustainability work.
  • The company integrates the UN Global Goals into the business model.
  • The company has mapped its activities regarding how it contributes to the UN Global Goals (positive/negative).
  • The company has mapped its activities regarding risks linked to the UN Global Goals.

All companies with 6 out of 6 points:
Arctic Paper
Atlas Copco

Craft will be the new clothing supplier to the Swedish Handball National Team

Sportswear brand Craft will be the new clothing supplier to the Swedish Handball National Team. The 4-year collaboration, which includes the men’s, women’s and youth teams, begins July 1, 2019.

“We are very proud to start collaborating with the Swedish Handball National Team, one of Sweden’s most popular and most equal national teams”, says Craft’s CEO Stefan Persson.

“We are [...]

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