craft partners with Spartan
Spartan and CRAFT Sportswear Partner to Create High-Performance Apparel Specifically Designed for Obstacle Course Racing
There is about 1 milion startups a year with 502 million views on social media. The partnerships includes both clothing and shoes with an estimated sales value of $30 million USD during the three-year long contract period. This contract is regarded a breakthrough for Craft in the United States.
Spartan and CRAFT Sportswear have entered a global partnership, naming the leader in technical performance apparel as “official performance apparel and footwear” of the world’s largest obstacle race and endurance brand. The multi-year partnership will see the two brands developing the first high-performance technical apparel for the rising sport of Obstacle Course Racing (OCR). CRAFT will be applying the same scientific techniques and sport-specific knowledge it uses in developing Olympic-caliber performance apparel for World Tour cycling teams and Olympic cross-country skiers as well as runners and athletes at all levels. CRAFT is currently available in more than 39 countries, while Spartan has more than 200 races across more than 30 countries around the world.