Our Values

New Wave Group is a decentralised organisation and the Group’s values are its guiding principle. We are dedicated to upholding and spreading New Wave Group’s values within the Group and particularly when acquiring new companies. New Wave Group does its utmost to find inexpensive, simple solutions and adheres to the motto “a penny saved is a penny earned”.

It takes hard work to outperform our competitors.
Employees must have the conviction to take initiative and to learn from their mistakes in a decentralised organisation.
Focus on the customer is a central principle for the organisation as a whole and imperative to doing our utmost.

Vision and values

All operating segments and brands have their own visions and business concepts. Although they may differ in some parts, all subsidiaries are gathered under an overall vision of building world-leading brands and world-leading suppliers in each operating segment.

001
Most things are still undone. No matter what has been achieved by us or others in the past, there is always more to be
done. Pursue constant growth.

002
There are no limits. Neither national nor cultural, religious, performance or any other limits. If you feel you have reached one, try to find a way round.

003
Constant improvements. Everything can be improved - always!

004
If you make a mistake, learn from it. Everyone makes mistakes, but if we learn from them we can improve ourselves as well as the company.

005
Be happy! Your mood affects people around you and they deserve a smile.

006
See the opportunities and not the problems. Every problem is actually an opportunity in disguise, and that is what you should focus on.

007
Act now. Tomorrow may be too late.

008
A dollar saved is a dollar earned. To earn a dollar we must sell for ten dollars.

009
Hard work gives results.

010
Treat customers the way you want to be treated when buying something privately. Our brands are never better than our performance. New Wave Group is a service company.

011
Always be 100 percent loyal towards the company.

012
Use common sense and good judgement.

013
Always think: what is my contribution towards improving the company?

014
Always be honest. Never lie, neither to your colleagues nor superiors or customers, regardless of the objective.

015
Knowledge. We should always strive to have the highest competence and knowledge in the business we operate in.

016
We have committed ourselves to conduct the business responsibly. Sustainability and long-term thinking shall characterize the decisions we make, big and small. Do not take shortcuts that risk damaging people, the environment or the company. Perform your work with respect and care!

Our Values

Vision and values

001
Most things are still undone. No matter what has been achieved by us or others in the past, there is always more to be
done. Pursue constant growth.

002
There are no limits. Neither national nor cultural, religious, performance or any other limits. If you feel you have reached one, try to find a way round.

003
Constant improvements. Everything can be improved - always!

004
If you make a mistake, learn from it. Everyone makes mistakes, but if we learn from them we can improve ourselves as well as the company.

005
Be happy! Your mood affects people around you and they deserve a smile.

006
See the opportunities and not the problems. Every problem is actually an opportunity in disguise, and that is what you should focus on.

007
Act now. Tomorrow may be too late.

008
A dollar saved is a dollar earned. To earn a dollar we must sell for ten dollars.

009
Hard work gives results.

010
Treat customers the way you want to be treated when buying something privately. Our brands are never better than our performance. New Wave Group is a service company.

011
Always be 100 percent loyal towards the company.

012
Use common sense and good judgement.

013
Always think: what is my contribution towards improving the company?

014
Always be honest. Never lie, neither to your colleagues nor superiors or customers, regardless of the objective.

015
Knowledge. We should always strive to have the highest competence and knowledge in the business we operate in.

016
We have committed ourselves to conduct the business responsibly. Sustainability and long-term thinking shall characterize the decisions we make, big and small. Do not take shortcuts that risk damaging people, the environment or the company. Perform your work with respect and care!

New Wave Group AB

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Our Values

Vision and values

001Most things are still undone. No matter what has been achieved by us or others in the past, there is always more to bedone. Pursue constant growth.

002There are no limits. Neither national nor cultural, religious, performance or any other limits. If you feel you have reached one, try to find a way round.

003Constant improvements. Everything can be improved - always!

004If you make a mistake, learn from it. Everyone makes mistakes, but if we learn from them we can improve ourselves as well as the company.

005Be happy! Your mood affects people around you and they deserve a smile.

006See the opportunities and not the problems. Every problem is actually an opportunity in disguise, and that is what you should focus on.

007Act now. Tomorrow may be too late.

008A dollar saved is a dollar earned. To earn a dollar we must sell for ten dollars.

009Hard work gives results.

010Treat customers the way you want to be treated when buying something privately. Our brands are never better than our performance. New Wave Group is a service company.

011Always be 100 percent loyal towards the company.

012Use common sense and good judgement.

013Always think: what is my contribution towards improving the company?

014Always be honest. Never lie, neither to your colleagues nor superiors or customers, regardless of the objective.

015Knowledge. We should always strive to have the highest competence and knowledge in the business we operate in.

016We have committed ourselves to conduct the business responsibly. Sustainability and long-term thinking shall characterize the decisions we make, big and small. Do not take shortcuts that risk damaging people, the environment or the company. Perform your work with respect and care!

New Wave Group AB

Contact

Social

001
Most things are still undone. No matter what has been achieved by us or others in the past, there is always more to be
done. Pursue constant growth.

002
There are no limits. Neither national nor cultural, religious, performance or any other limits. If you feel you have reached one, try to find a way round.

003
Constant improvements. Everything can be improved - always!

004
If you make a mistake, learn from it. Everyone makes mistakes, but if we learn from them we can improve ourselves as well as the company.

005
Be happy! Your mood affects people around you and they deserve a smile.

006
See the opportunities and not the problems. Every problem is actually an opportunity in disguise, and that is what you should focus on.

007
Act now. Tomorrow may be too late.

008
A dollar saved is a dollar earned. To earn a dollar we must sell for ten dollars.

009
Hard work gives results.

010
Treat customers the way you want to be treated when buying something privately. Our brands are never better than our performance. New Wave Group is a service company.

011
Always be 100 percent loyal towards the company.

012
Use common sense and good judgement.

013
Always think: what is my contribution towards improving the company?

014
Always be honest. Never lie, neither to your colleagues nor superiors or customers, regardless of the objective.

015
Knowledge. We should always strive to have the highest competence and knowledge in the business we operate in.

016
We have committed ourselves to conduct the business responsibly. Sustainability and long-term thinking shall characterize the decisions we make, big and small. Do not take shortcuts that risk damaging people, the environment or the company. Perform your work with respect and care!