Corporate* is divided into three subdivisions: promowear, promotional gifts and workwear. Business is conducted with 23 brands in a total of 17 countries on three continents.
The operating segment's domestic market is the Nordic countries which also answer for most of the sales. Corporate* answered for 43% of the Group's sales and SEK 166.4 million of the Group's profits(EBITDA) in 2015. The brands in the Corporate* operating segment are sold primarily in the promo sales channel, but some brands are also sold in the retail sales channel.
Corporate* segments consist of products that cover all price levels and qualities. Promowear and promotional gifts have similar application areas (to promote and market a brand) and are marketed by the same type of retailer. Workwear is primarily used when functional, durable work clothes are needed in many professions.
* The segment Corporate Promo has been renamed to Corporate