Gifts & Home Furnishings
Several strong brands such as Kosta Boda, Orrefors and Sagaform comprise part of the Gifts & Home Furnishing operating segment.
A total of nine brands are established in 14 countries. Sweden is the largest market and also accounts for a large proportion of sales. In 2015, Gifts & Home Furnishing accounted for 12% of the Group's sales and SEK 2.8 million of the Group's profits(EBITDA). The brands are sold primarily on the retail market, but also within the promo market.
Kosta Boda and Orrefors have a number of prestigious trophies and awards contracts. Each year, designer Efva Attling designs the Swedish Grammy Award and artist Kjell Engman designs the international award for the Eurovision Song Contest in partnership with Kosta Boda. In additon to these contracts, the Jerring Award, People's Choice Award and Swedish Dancing with the Stars Award are created every year.