Our Vision

Corporate

The vision for the Corporate operating segment is to become the leading supplier of promotional products to corporations in Europe and one of the leading suppliers in the United States by offering companies a broad product range, strong brands, advanced expertise and service, and a superior all-inclusive concept.

Sports & Leisure

The vision for the Sport & Leisure operating segment is to make Craft a world-leading brand in sportswear and to make Cutter & Buck a world-leading brand in golf. The Auclair brand will take a leading position on gloves in Europe and we will use Paris Gloves' strong distribution platform to launch the group's other brands in Canada. Overall, we want to become one of the leading sports suppliers, both in Sweden and other European countries as well as in the USA. Together, our brands will give us a position among the world's largest sports suppliers.

Gifts & Home Furnishings

The vision for the Gifts & Home Furnishings operating segment is to make Orrefors and Kosta Boda world leading glass and crystal suppliers. Part of the vision also involves utilizing innovative and playful design to make Sagaform a prominent player in Northern Europe in both the promo and retail markets.