MD and Group Management

The Group’s Board appoints the Managing Director of the parent company, who is also the CEO.

Group management consists of: CEO , Deputy CEO, Chief Financial Officer, Area Manager Asia, Chief Buying Officer, Area Manager North America,  Manager Corporate, Manager Sports & Leisure and Manager Gifts & Home Furnishings.



Torsten Jansson, born 1962
CEO & Group CEO
Founder of the company and majority shareholder.

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Göran Härstedt, born 1965
Deputy CEO and Deputy Group CEO
Various positions in New Wave Group AB since 2000.
Employed since 2007.

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Lars Jönsson, born 1964
CFO
Employed since 2007.

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Morten Halvorsen, born 1963
Area Manager Asia
Active in New Wave Group since 1991.

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Mark Cao, born 1963
Chief Buying Officer
Employed since 2011.

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Ernest Johnson, born 1951
Area Manager North America
CEO of New Wave Group USA Inc.
Employed since 2007.

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Tomas Jansson, born 1965
Manager - Corporate
CEO of New Wave Mode AB  and CEO Dahlin & Johansson Frantextil AB
Employed since 1993.

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Jens Petersson, born 1963
Manager - Sports & Leisure
Employed since 1999.

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Ulf Kinneson, born 1959
Manager - Gifts & Home Furnishings
CEO of Orrefors Kosta Boda AB
Employed since 2018.