New Wave Group strives for a sustainable, profitable sales growth through expansion in its three operating segments Corporate, Sports & Leisure, and Gifts & Home Furnishings.
New Wave Group strives for sustainable, profitable sales growth through expansion in its three operating segments: Corporate, Sports & Leisure and Gifts & Home Furnishings. Over a period of one business cycle, the Group’s growth target is between 10 and 20% per year, of which between 5 and 10% is organic growth, and a 15% operating margin. In addition, New Wave Group aims for at least 30% equity ratio over one business cycle.
To realise its targets, New Wave Group's strategy involves:
- acquiring, launching and developing the brands in the corporate, sports, gifts and home furnishings sectors;
- launching the brands and organisations in new geographical markets;
- spreading the Group's values to new and acquired markets.