Financial target

New Wave Group strives for a sustainable, profitable sales growth through expansion in its three operating segments Corporate*, Sports & Leisure, and Gifts & Home Furnishings.

Over a period of one business cycle, the Group's growth target is between 10 and 20 percent per year, of which between 5 and 10 percent is organic growth, and a 15 percent operating margin. New Wave Group aims for a 30 percent equity/asset ratio over one business cycle.


To realise its targets, New Wave Group's strategy involves:

  • acquiring, launching and developing the brands in the corporate*, sports, gifts and home furnishings sectors;
  • launching the brands and organisations in new geographical markets;
  • spreading the Group's values to new and acquired markets.

* The segment Corporate Promo has been renamed to Corporate